Woah Vicky has built an impressive $1.5 million net worth in 2023. Her wealth could reach $3 million by early 2025. This social media personality turned her online fame into real money and showed how internet celebrities can thrive in today’s digital world.
People might have mixed feelings about her, but Vicky proves she’s a smart businesswoman. She makes money from several sources – her company Woah Skin, YouTube vlogs, and social media ventures. She knows how to turn online attention into profit and has become a self-made millionaire.
This piece tells the full story of Woah Vicky’s growing wealth, starting from her early days to her rise to fame. You’ll learn how she built her fortune, how controversies actually helped her career, and what business moves made her financially successful.
The Early Life of Woah Vicky
Victoria Rose Waldrip, better known as Woah Vicky, was born on March 7, 2000, in Atlanta, Georgia. She grew up in a wealthy household, which contradicts her later claims about coming “from the hood”.
Family background and upbringing
Steve Waldrip, Vicky’s father, built a thriving real estate and home-building business. Her mother, Carla Johnson, stayed home to raise the family. This comfortable lifestyle stood in stark comparison to the image she would later create on social media. Her family has two other children: brother Sam Waldrip and sister Stephanie Waldrip, who became a prominent fashion designer in New York.
Vicky’s childhood wasn’t simple. She lived with her mother and a man she thought was her dad, whom she called “Papa”. She didn’t meet her real father in her early years. Things changed when she moved in with her biological father, who had suggested her mother get an abortion.
Education and early interests
Vicky started at Marietta High School. Her educational trip took a different turn as she switched to homeschooling. She ended up earning her high school diploma through the Penn Foster High School Program, showing she wanted to finish school despite her circumstances.
Young Vicky had trouble with behavior. She “always got kicked out of school” and struggled to “fit in”. These early challenges shaped who she became and affected how she would later present herself on social media. She loved fashion from an early age, which showed in her first social media posts.
Original exposure to social media
Victoria started her online presence young and used social media platforms to express herself. She began by posting photos wearing luxury brands on Instagram. This strategy helped build her following, but her big break came in 2017 when prominent celebrities noticed her content.
Her fame exploded after Chief Keef, Snoop Dogg, and other celebrities shared a video where she claimed to be Black. This controversial statement became her defining moment on social media and launched her career as an internet personality.
How Woah Vicky Became Famous
Victoria Waldrip’s journey to fame started unusually. She grabbed attention on social media platforms with controversial claims about her identity.
The viral video that started it all
Woah Vicky shot to internet fame in 2017. She posted a video where she claimed she was Black. This unexpected statement caught prominent celebrities’ attention. Chief Keef and Snoop Dogg shared her content with their millions of followers. Before this viral moment, Vicky built her presence on Instagram. She posted photos of herself wearing luxury brands. Her original strategy worked simply – she showed off an affluent lifestyle that drew followers steadily.
Controversial claims and public reactions
Vicky’s early fame stemmed from her ancestry.com test claim. She said the results showed she was “44% African”. She then started darkening her skin with makeup and adopted African-American vernacular. She even used racial slurs in her videos. She claimed she came from Atlanta’s Zone 6, an area known for high poverty levels that produced rappers like Gucci Mane, Future, and 21 Savage. The truth was different – she grew up in a middle-class household in Cobb County. These claims sparked immediate backlash. Many critics, including Snoop Dogg, accused her of disrespecting Black culture and cultural appropriation.
Her appearance on Dr. Phil
In stark comparison to this, Danielle Bregoli (Bhad Bhabie) appeared on Dr. Phil and became famous for saying “Cash me outside, how ’bout dat?”. Some sources wrongly credited this appearance to Vicky. All the same, Vicky and Bhad Bhabie later clashed in a public feud. Their conflict led to verbal fights and physical confrontations at a California recording studio.
Growth on Instagram and YouTube
Vicky’s social media presence grew faster, possibly because of the controversy. Her early YouTube videos featured pranks and challenges. She made videos like the “lotion challenge” where people eat lotion and try not to get sick. Her influence expanded significantly by 2025. Her Instagram following reached 3.7 million, while her YouTube channel gained 1.17 million subscribers with over 44 million views. Her content evolved into music, twerking tutorials, makeup videos, pranks, fashion content, and lifestyle vlogs.
Breaking Down Woah Vicky’s Net Worth in 2025
Woah Vicky has broadened her financial portfolio way beyond the reach and influence of her original viral fame by 2025. Let’s get into what makes up her wealth today.
Estimated net worth: $3 million
Financial experts value Woah Vicky’s current net worth at about $3 million. This shows a big jump from her $1.5 million in 2023. Her success comes from knowing how to turn her online presence into multiple income streams. She now earns more than $500,000 yearly, which makes her a self-made millionaire despite her controversial public image.
Income from YouTube and Instagram
Social media following remains the life-blood of Vicky’s income. Her YouTube channel brings in substantial ad revenue with 1.17 million subscribers and over 44 million views. Her Instagram following of 3.7 million followers creates steady income through promoted posts. She can earn between $7,000 to $11,000 for each sponsored post on Instagram based on brand and campaign needs.
Revenue from Woah Skin and other businesses
Vicky heads over to entrepreneurship with her skincare line, Woah Skin, beyond her social media success. This business adds about 25% to her overall net worth. On top of that, she puts money into smaller business ventures and real estate to broaden her income beyond digital platforms.
Brand endorsements and sponsorships
Vicky’s controversial persona attracts brands rather than pushing them away. She gets more engagement and thus encourages more brands to work with her, especially when you have companies targeting younger audiences. These endorsement deals bring in $15,000 to $50,000 based on campaign length and scope.
OnlyFans and other monetized platforms
Maybe even more surprising, Vicky’s presence on subscription platforms like OnlyFans has become one of her most profitable ventures. She charges premium subscription rates without posting explicit content and earns about $20,000 to $35,000 monthly from these platforms. This smart approach lets her profit from her fame while keeping other brand opportunities open.
The Role of Controversy in Her Career
Woah Vicky built her $3 million net worth through controversy. Her fame grew rapidly as she turned scandals into strategic career moves.
Racial identity claims and backlash
Vicky’s controversial image started in 2017 when she claimed to be 44% African-American based on a DNA test. She darkened her complexion and adopted African-American vernacular, which sparked massive criticism and accusations of cultural appropriation. Snoop Dogg blasted her publicly, calling her a “white b*tch” after she posted a video with firearms. These controversies boosted her online presence substantially, drawing millions of views and followers.
Feuds with celebrities like Bhad Bhabie
Her most lucrative move was a feud with Danielle Bregoli (Bhad Bhabie). The conflict started in 2017 after Bhabie criticized Vicky’s racist diss track about YouTuber RiceGum. Their rivalry led to physical fights – one at a Los Angeles mall in April 2018 and another at an Atlanta recording studio in October 2019. TMZ and other media outlets covered these viral incidents extensively. Vicky later revealed the truth: “It was clout from my end. I was at the crib laughing, making them videos.”
Legal issues and public
Vicky’s arrest record added to her notorious image. Police arrested her at the Four Seasons Town Center Mall in Greensboro, North Carolina, in February 2018. She faced charges of trespassing and allegedly attacking a police officer. She staged a fake kidnapping in Nigeria in late 2024, demanding a $1 million ransom. After creating panic, she admitted she made it up because she was “bored.” These publicity stunts, surprisingly, made her more marketable in certain entertainment circles and added to her wealth.